Elfa Laboratory is a member of Elfa Group and serves as the Group’s exclusive distributor in Ukraine, responsible for the promotion, sales, and market development of Elfa Group products throughout the country.

Team

The Elfa Laboratory team is made up of like-minded professionals united by a shared passion for creating and developing innovative products. Acting as a single, well-coordinated mechanism, the team combines professional expertise with personal aspirations and a commitment to the company’s long-term growth.

The company’s success is built on the trust of its employees, partners, and customers. Therefore, the team continuously sets ambitious goals, seeks unique solutions, and invests in both professional and personal development. This approach helps strengthen the company’s collective expertise while fostering the implementation of advanced ideas, technologies, and best practices.

Today, Elfa Laboratory employs approximately 206 people, including:

5% have been with the company since its foundation;

60% have worked at the company for more than 10 years;

35% are millennials.

The strong engagement and long-term commitment of the team reflect the company’s stable corporate culture and dedication to sustainable growth.

Mission & Values

Mission

In order to represent our range of products adequately and most fully, we are developing a network of branded online and offline stores. Today the offline network of branded Elfa Shops comprises 22 stores in 6 regions of Ukraine. The stores operate in a self-service format, the assortment of the store consists of brands presented on the local market. For regular customers we have created the Elfa Club, a program of privileges.
For buyers, as well as for those who develop their business with the products of our brands, a branded online store Elfa Shop has been created. The store's consultants will select the best solution for both the partner and the individual client.

Company Vision

To offer Ukrainian consumers only those cosmetic products that help preserve natural beauty and provide comfortable everyday care.

To continuously improve technologies and expand the product portfolio.

Values

The company is guided by the following values:

Quality

Researching, combining, and utilizing the most effective ingredients and formulations; conducting thorough product testing; and manufacturing products in accordance with European standards.

Professionalism

Applying knowledge and expertise to create beauty and support well-being. A team of professionals with extensive experience in the cosmetics and pharmaceutical industries.

Innovation

Focusing on research and development, creating new formulations, and implementing innovative technologies. Applying advanced solutions and best practices across all areas of management and production.

Environment

Investing in the modernization of cosmetic technologies to reduce environmental impact. Increasing the share of environmentally friendly product packaging. Investing in proprietary plastic recycling technology.

Equality

Opposing discrimination in all its forms and across all areas of life and business. Promoting equal rights and equal opportunities for everyone.

Company Objectives

• To develop new care categories and expand the company’s product portfolio.

• To strengthen the market positions of the company’s brands and increase their presence across distribution channels.

• To build a strong team and foster the professional growth and development of employees.

• To conduct business in a transparent and socially responsible manner.

• To operate in full compliance with legal requirements and ensure responsible tax contributions.

• To maintain stable partnerships and deliver a high standard of service.

• To support humanitarian and social initiatives aimed at assisting society during the ongoing war in Ukraine.

Structure

LLC “Elfa Laboratory” (Kyiv, Ukraine) is the Ukrainian distribution company within Elfa Group and operates through the following sales channels:

  • Distribution through national and regional retail chains.
  • Wholesale sales.
  • Sales through ElfaShop, the company’s online store for personal care products and household goods (Elfashop.ua).
  • Sales through the company’s own ElfaShop offline retail network, comprising 19 stores across Ukraine.

Brands in the Ukrainian Market

Elfa Group owns 148 trademark registrations in Ukraine.

The company’s portfolio includes a wide range of brands across the beauty, personal care, household care, and pharmaceutical categories. Among them, the following brands have achieved strong market recognition and consumer loyalty in Ukraine:

  • Key Brands
  • Sante
  • Green Pharmacy (formerly Zelena Apteka / Green Pharmacy)
  • The Doctor (formerly Domashniy Doctor / Home Doctor)
  • Lady Caramel
  • Fresh Juice
  • Cool Men
  • O’Herbal
  • UKOI
  • Elfa Pharm
  • Salon Professional
  • Salon Home Professional
  • Pink Elephant 0%
  • Aloe Epil
  • Camomile Depilation
  • bi:on / Bio Naturell
  • Chystiunia
  • BIO (including BIO Formula, BIO Green, and BIO Niania)
  • Grun TAB
  • ECOPLANT
  • O.L. Surprise!
  • WOX
  • Sun Energy
  • Very Berry
  • Hemp Epil
  • Septteril

These brands are distributed through national retail chains, pharmacies, e-commerce platforms, and the company’s own ElfaShop online and offline retail network, serving millions of consumers across Ukraine.

Community Engagement

During the full-scale Russian invasion of Ukraine, the company has continued its operations while actively supporting Ukraine’s defenders and contributing to initiatives aimed at assisting those affected by the war.

Social Media

Source type: Official company channels